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The Art of Marketing Wine

A New York importer consulted the wine list at an in in the Chateau district of France. She was surprised to note that the wines of poor years were priced very much higher than those of good years.

“It is for your compatriots, who usually know nothing about wines,” the proprietor explained. “They always order the most expensive. Thus we sell them our poor wines and save the best for our regular clients.

Color It Cash Green

Color It Cash Green

A Juicy Tidbit About Lemons

A Juicy Tidbit About Lemons